Deep navy ink
#080a2f for text, outlines, pixel borders, and proof emphasis.
Brand system
PostSnail Media Kit
Pixel-art publishing, coral shell energy, deep navy proof marks, warm paper, and restrained Forest green for discovery surfaces.
Colors
Coral shell
#ef4056 for primary actions, shell blocks, and active states.
Shell pink
#ff8f9a for highlights, focus rings, and soft shell accents.
Snail body gray
#d3c8bf for muted surfaces and neutral brand references.
Warm paper
#fffdf7 for page backgrounds. Keep it light, not beige-heavy.
Forest green
#2f7a55 for tracker, registry, and discovery moments.
Logo Usage
Do
Use the transparent pixel-art logo at natural proportions. Keep edges crisp with image-rendering: pixelated when practical.
Do
Use the snail-only icon for favicon, app icons, compact navigation, and small social marks.
Don't
Blur, bevel, recolor into gradients, stretch, rotate, or place the logo on busy photographic backgrounds.
Transparent Logo Checks
The primary logo and icon assets use transparent backgrounds so they sit cleanly on warm paper, white, coral, and Forest green surfaces.
License And Attribution
PostSnail is Apache-2.0 licensed. Redistributed copies and forks must preserve the license and NOTICE attribution to Boaz Alhadeff and the original PostSnail project. See PostSnail Legal.
UI Tone
PostSnail UI should feel like a fast handmade tool: crisp borders, square corners, strong labels, honest copy, lightweight analytics when explicitly requested, and no platform-lock-in language.
Public pages can be expressive. The admin stays compact and task-first because creators use it repeatedly to write, verify, back up, and export.